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480 grams of wisdom. 200 pages of creativity. Try out the second chapter of the book, available for your pleasure...
Ordering information The Idea Agent is available from all the major on- and offline bookstores. If you prefer to get it straight from the source, then use the following links: Swedish version: Danish version: English version: For orders of 10 copies or more, please contact us for an offer
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(Available in Swedish, Danish and English) The Idea Agent is a practical idea management handbook. It mixes the creatively wild with the rationally structured ways of building innovation. The book starts out with methods on how to identify the problem or opportunity and continues with several different creative techniques used for idea creation. Going forward the Idea Agent covers examples and different ways on how to screen, evaluate and enrich the ideas into functional The book is aimed at people that want to take an active role in creative processes in all areas. An Idea Agent is a person that can create the base for optimal development and has a tool box of proven idea management methodology in his or her back pocket. This is a not a philosophical book concerning the essence of creativity and innovation, but a professional step-by-step guide into building creative concepts for the market place. The book is therefore a working companion that should be read, written in, and used as support at the very moment the Idea Agent designs and facilitates the innovation processes. Welcome to the world of ideas! Reviews & Endorsements "The advantages of the book: Book review in the leading Swedish leadership magazine CHEF "Without Creativity there is no Innovation, but without Innovation creative ideas wither and die. This excellent book describes the role and vital contribution of the Idea Agent, the sympathetic leader who guides his team through the tangled and difficult process of marshalling creative discovery and transforming it into to innovative products. The second half of the book is a comprehensive and invaluable description of the many tools that the Idea Agent can use to facilitate this process, but the overwhelming message is that the process must be managed, that one must never lose sight of the need which is the necessary starting point for all creative endeavor, and that it is the Ideal Agent who is key to success." Uffe Elbæk "Most companies don't have a shortage of ideas, but a shortage of the right ones. How to best find and develop ideas is the very foundation for all innovation. The Idea Agent hits the bull's eye with a practical handbook you want to read again and again." Jørgen Thorball "The growing importance of innovation can almost be measured by the explosion in the number of books published on the subject. But despite the acknowledged need to make innovation more accessible, so many of books seem to make it complex or specialize on one area of innovation. In this sense, Idéagenten is a great achievement. It is great to see all the key aspects of idea management brought together so practically in one place, in a book that doesn't over claim and is a pleasure to read." Paul Sigsworth "In a world where most business books are conceptualizing themselves into useless oblivion, it is refreshing to get my hands on a book that is packed with down to earth tools. "I congratulate the writers and the forthcoming readers to a book that is truly hands-on. I am impressed by all the practical process design suggestions that is in the book. The Idea Agent is a practical guide on how to reach the window of opportunity in the age of creativity” "The Idea Agent is an excellent contribution in increasing the understanding and knowledge of the processes that lays the foundation for successful idea management. The idea process is often poorly conducted in many companies because of the lack of knowledge. This book can fill some of the knowledge gaps that exist by presenting many practical methods and techniques which are the basis for an effective use of the intrinsic creativity of your staff.” ”Creativity and innovation plays an ever increasing part in our society, but unfortunately we are often not equipped enough to facilitate idea generation. 'The Idea Agent' addresses this problem and gives a well structured guidance into the idea process and all of its phases. The book is must for the beginner and a welcome inspiration for the expert, and it does us all a favor by pointing out the importance of structured creativity!” |
